Revenue Funnel & Offer Architecture · V1
Strategic Planning
Megan Rivers · The Media Machine

Your decade in the newsroom.
Five ways to sell it.

Your core positioning: you decided what made the news — now you teach businesses how to make it. Every offer below sells your newsroom judgment collapsed into a system. You are never selling hours of your time.

01 · The Funnel

Every stage earns trust.
Every stage earns revenue.

Awareness · Free
The Stage & The Screen
Lead Engine
Your keynotes, emcee gigs, TV segments, social clips, and press features — plus your free lead magnet: "The 3-Second Rule: Why Producers Delete Your Pitch" (email capture).
Low Ticket · Digital Product
The Newsroom Pitch Kit
$97–$197
Your actual pitch framework, subject-line formulas, the anatomy of a segment producers say yes to, and a local media mapping worksheet. You build it once. It sells forever. Zero delivery time.
Core Offer · Group Cohort
Camera Ready — 6-Week Bootcamp
$997–$1,500
Newsworthy angle → written pitch → mock on-camera interview with anchor-desk feedback from you. One-to-many delivery: you prep once, ten-plus seats pay. This is your margin engine.
Premium · Flagship
The Press-Ready Intensive — 2 Days, 1:1
$5,000–$10,000
Media training + PR strategy + professional headshots + full brand shoot. Your client walks in a business owner and walks out a media-ready public figure with the assets to prove it.
Corporate · By Application
Spokesperson Ready — Team Training
$7,500–$15,000+
Executive and team media training for launches, funding announcements, and crisis moments. Your fewest clients. Your biggest checks. Your Emmy is the sales page.
↻ Retention Loop · Recurring Revenue
The Media Desk — Monthly Membership
$150–$300/mo
Alumni continuity: monthly pitch reviews, hot-seat coaching, and your seasonal heads-up on what newsrooms are hungry for. This smooths your revenue between speaking seasons and keeps every graduate in your orbit.
02 · Flagship Deep-Dive

The Press-Ready Intensive

Two days. One transformation. Your client leaves with the training, the strategy, and the visual assets — a complete public-facing identity, not a certificate. This is your flagship, and it's priced like one.

Day One

The Message & The Machine

AM
Story mining & message development. Finding the newsworthy angles inside their business — the segments a producer would actually book.
Midday
PR strategy build. Target outlet map, seasonal story calendar, and the 90-day pitch plan you write together in the room.
PM
Pitch lab. Drafting real pitches to real outlets using your frameworks — reviewed with your producer's eye before they ever hit send.
Day Two

The Camera & The Image

AM
On-camera media training. Mock interviews drilled and recorded — soundbites, body language, bridging tough questions, owning the segment.
Midday
Glam & wardrobe. Hair, makeup, and styling consult — camera-ready standards straight from your anchor desk.
PM
Headshots + brand shoot. Professional headshot library and editorial brand imagery — the photos their new press presence runs on.
The Messaging Doc
Core story, soundbites, and boilerplate — press-ready language they own forever.
90-Day Pitch Calendar
Dated, outlet-mapped plan with drafted pitches ready to send.
Mock Interview Reel
Recorded before/after footage — their proof of transformation, your marketing asset.
Headshot Library
Retouched, press-ready headshots in multiple looks.
Brand Image Suite
Editorial lifestyle imagery for web, social, and speaker one-sheets.
Media Kit One-Sheet
Designed bio + credentials sheet, ready to attach to every pitch.
Protecting your margin: your photographer, glam team, and studio are hard costs — budget roughly $1,500–$2,500 per intensive. At your $5,000 floor that's still 50–70% margin; at $7,500–$10,000 you keep 75%+. Price by client profile: solo practitioner at the floor, funded company or multi-person brand at the ceiling. Never absorb scope creep — a second person on camera moves them into your Spokesperson Ready pricing.
03 · The Flywheel

Speaking fills the funnel.
The funnel fills the stage.

Your Speaking Lane

Keynotes, emcee gigs, panels, and TV appearances put you in front of rooms full of exactly one audience: business owners who wish cameras pointed at them.

  • Every keynote ends with your lead magnet QR code
  • Event planners become your corporate training buyers
  • Stage photos & clips feed your brand's visual proof
⟶Audiences
become
clients⟶Results
become
bookings

Your Training Lane

Every client win — "we landed the WBAL segment" — becomes a named, dated proof point that sells your next keynote and justifies your next price raise.

  • Client placements become your speaking-page testimonials
  • Mock reels & shoots generate endless content for you
  • Alumni wins recruit your next cohort organically
04 · The Math

Two honest months,
modeled side by side.

Launch Month · Realistic Floor

Months 1–3

Revenue LineVolumeGross
Press-Ready Intensive1 @ $6,000$6,000
Newsroom Pitch Kit10 @ $147$1,470
Paid keynote1 @ $2,500$2,500
Monthly gross~$9,970

One intensive per month is your entire launch plan. Everything else compounds on top.

Target Month · Systems Running

Months 9–12

Revenue LineVolumeGross
Press-Ready Intensive2 @ $7,500$15,000
Camera Ready cohort10 seats @ $997 ÷ qtr$3,320
Newsroom Pitch Kit30 @ $147$4,410
The Media Desk25 @ $197$4,925
Paid keynotes2 @ $3,500$7,000
Monthly gross~$34,655

~$415K annual run rate — with only two 1:1 deliveries per month protecting your calendar.

05 · How the Website Serves the Funnel

Every page has one job.

Home
Route your three buyers. Event planners → Speaking. Business owners → Media Training. Companies → Corporate. Your credibility bar + lead magnet capture above the fold.
Speaking
Book you on the stage. Your reel, topics, gala photography, planner-friendly one-sheet download. Feeds the flywheel's left side.
Media Training
The funnel page. Free guide → Pitch Kit buy button → Camera Ready featured offer → Intensive and Corporate as "apply" tiers. No price ceiling visible.
The Press-Ready Intensive
Your flagship sales page. Two-day agenda, deliverables, transformation story, application form. Application-only framing protects your premium pricing.
Meet Megan
Your authority + your warmth. Emmy-first bio, your Manning-to-anchor-desk story, "as seen with" gallery in the golden-hour treatment.
Press & Media Kit
Make booking you frictionless. Headshots, intro bios, logos, speaking topics — the page producers and planners forward to their boss.
Prepared for Megan Rivers · Revenue Funnel V1 · CēSuite Digital